We’ve been innovative leaders in global custom market research and influence-network mapping across all stages of the product life cycle for more than fifteen years.
- Almost half of all our custom studies are ATUs and tracking projects.
- We conduct hundreds of tracking waves each year.
- In the last two years, we supported more than sixty brands with their ATUs.
- The focus of each tracking study is tailored to your brand’s life cycle stage.
We then use secondary data to determine referral networks and to map the relationships between KOLs and other doctors in their area. And we complete the mapping by leveraging existing knowledge from within your organization and affiliates.
Our web-based KOLOR (KOL online reporting) application is available to provide flexible access to all information collected within the KOL research process.
KOL Mapping helps you answer critical questions:
- Who are the most influential thought leaders for my brand?
- Who has influence on a global, national or local scale?
- Which physicians receive the most referrals of my target patients?
Capitalize on your brand’s launch opportunity with the insight you need to plan for, measure and adjust to changing market dynamics, both pre and post launch.
Establish a go-to-market platform for your brand’s success by capturing multi-dimensional insights across positioning, messages and concepts – tested and customized to meet your needs.