Welcome to AlphaImpactRx, the combination of leading research and analytics companies AlphaDetail and ImpactRx. Talk to us about creating a solution to improve your brand’s performance.
AlphaImpactRx brings together unmatched experience and expertise in providing primary research-based insights to biopharmaceutical, consumer health and medical device companies.
We’ve been an innovative leader in global custom market research and influence network mapping across the brand life cycle. We pioneered mobile research direct from the physician’s office, and are leaders in measuring the effectiveness of promotion. Our longitudinal data asset, linking promotion and prescribing, has fueled breakthrough promotion response analytics.
Whatever your needs, we’ll leverage our unique resources, experience and expertise to deliver solutions tailored to improve the performance of your brand.
Gain in-depth insight into the drivers of your brand’s performance with the help of our comprehensive solutions, crafted to address your specific needs.
- Develop and build your strategy
- Promote and sell in the marketplace
- Drive and expand usage
Your business needs are covered by our range of products, created through the integration of our innovative technology, proprietary data, and research and analytics expertise.
Drive the market performance of your brand with insights into the execution and effectiveness of your promotion and the impact it has on prescribing behavior – captured directly from physicians’ offices.
Improve your understanding of the competitive dynamics of consumer health and medical device promotion, gaining valuable insight into physician recommendations for your brand and the effectiveness of your professional promotion.
Capitalize on your brand’s launch opportunity by gaining the insight you need to plan for and adjust to changing market dynamics, both pre and post launch.
Identify and engage the most influential thought-leaders in your space at global, national and local levels across all stages of your brand’s life cycle.
Establish a go-to-market platform for your brand’s success by capturing multi-dimensional insights across positioning, messages and concepts – tested and customized to meet your needs.
Gain a deeper understanding of the underlying drivers of your brand’s performance, connecting your promotion to the physician perceptions it creates and, ultimately, to the prescribing behavior that results.
Innovative technology is the foundation of our products and solutions, leveraging mobile apps, high-value panels and flexible reporting to deliver a greater level of insight
to your brand.